This video shows how we can make things that are usually not fun, fun, through simple design. I do wonder if people would get bored at some point and I think this one action is a little expensive for pushing people to move themselves. This is a great inspiration for creating useful products and services. Watch the makeof.

The Fun Theory is a website that offers a series of videos, among this one, and a contest: submit an idea, including description and design/prototype, that will change people’s behaviors. Contest ends December 15th, 2009.

The goal is to prove that “fun is the best way to change behaviour for the better”. Fresh!