I just discovered this New York brand through the inner web: Wataah. The company produces “premium bottle water” for kids. Why? Wataah is the solution for parents who have no control over their children and need help making water look cool. It would be so much simpler to teach children that water is fun, is and tastes good and that the best things on earth don’t come in a colorful bottle. ;)

Update: My point was why not use glass or metal bottles (with fun and cute designs) and refill them with filtered water, instead of wasting more plastic? (Sigg for instance has cute bottles for children)